Google AMP examples, courtesy of Google

What is Google AMP and What Does it Mean For YOU?

You’ve probably heard about a new program from Google called AMP, or Accelerated Mobile Pages. So, what exactly is it and what does it mean for you as a website owner? Well, it’s all about supporting the trend to mobile. As we’ve mentioned before here on Arcand Media, the trend in 2016 is more mobile than ever before. Mobile search surpassed desktop search last year and Google began to feature…

Google changes ad placement for search results

What Google’s Ad Changes Mean for YOU

The Media Image broke a story several days ago regarding a UI change taking place on Google SERPs that may have a very significant impact on businesses who rely on Google for traffic, whether it’s organic traffic or PPC traffic. This change has been confirmed by the folks over at Search Engine Land. While the details still have yet to be confirmed publicly by Google, here’s what we know at…

What To Look For When Choosing a Web Host

If you’re like most people, you know very little about web hosting. If you have a website, you know a bit more than most people, but the truth is that choosing a web host can seem a bit strange. Luckily, this article has a number of smart tips about web hosting to make your hosting decisions easier. Do not choose a web host that does not offer automated billing or…

Mobile marketing

7 Mobile Marketing Tips to Increase Business and Sales

Mobile marketing has proven to be a very successful manner of advertising for many companies around the world. If done correctly, you are going to reap the rewards of the time that you spend researching and planning your mobile marketing campaign. The following tips will help you successfully use this method for your business. 1.┬áProvide Special Offers Make sure your customers know their business is appreciated. Give them special offers,…

Mobile marketing

What Mobile Marketing Can Do For Your Company

Were you aware that SMS messages are received and viewed within four minutes on average? This makes it pretty obvious that if you have not yet considered mobile marketing, this might be just what your company needs. Read this article for more great information just like this example. Invest some time and effort into making your mobile marketing technique personal and customizable. If you are creating an application, make it…

Professional web design tips.

9 Tips To Help Your Website Look Professional

Many people believe that designing a website is difficult, but that in only true if you do not take the time to learn how to build one. Like pretty much everything done on the web today, there are many software programs available which can make web design really simple. Continue on for some great tips on how to choose the best web design program to build your site.

Take a look at the internet marketing trends for 2016!

Top Internet Marketing Trends for 2016

We’re getting ready to close out the year, and there have been quite a few challenges this year with SEO and other aspects of internet marketing. There’s a huge shift in where your visitors come from (and I’m not talking geography) and how they are expecting to interact with your website. Mobile apps are transforming the landscape of content creation in a way that’s not really new, but a way…

Social media marketing can have a big impact on your bottom line.

How Social Media Marketing Can Make You Money

Social media marketing has a reputation for being an extremely complex advertising plan, but this is untrue. It is actually one of the easiest options out there and requires no fiscal investment. Using social media allows the business owner to interact on a more personal level with his or her audience and create a ripple through the internet. One simple video can turn into a plethora of traffic if the…

Social media marketing can drive new customers to your business.

Gain A Following For Your Business With Social Media Marketing

Social media marketing is essential if you plan to make money with an online website. This is an excellent way to become well-known online, include established customers in your activities and draw new customers to you. Give offers that are exclusive to your followers on social media. Add in something that no one else is offering to get people to want to like your page. Try doing a contest on…

Mobile marketing is the newest frontier in online marketing.

5 Mobile Marketing Ideas For Your Business

With more and more businesses developing their own mobile apps and technology platforms, it is becoming more important than ever to keep up with the trends and offer your own specialized mobile marketing strategy. The advice in this article should provide you with insight that can suggest an effective starting point for your mobile marketing campaign. Offer special discounts or value to your mobile marketing customers. Because mobile followers usually…